About Livingston Insurance Agency

Mission Statement

To provide comprehensive, personalized insurance coverage to individuals and businesses with a focus on delivering excellence in customer service.


Robert (Bob) Livingston & Raye Livingston

The Team at Livingston Insurance

Joe Popkowski, CRM


Joe began his insurance career in 2005 with AIG’s Professional Associates Program, where he trained for a year on all lines of insurance at AIG’s Wall Street location. He then transitioned into an underwriting role with AIG where he underwrote all lines of Management Liability. After AIG, Joe trained with Travelers for a year in their Surety Department. Joe has an Undergraduate Degree from the University of Georgia and a Masters in Business Administration from the Georgia Institute of Technology. In 2018, he became a Certified Risk Manager (CRM) granted by the Certified Risk Managers International with the National Alliance.  He is experienced in underwriting executive liability, professional liability, and commercial and contract surety. Joe is knowledgeable of all the services that Livingston Insurance Agency provides to their customers (Surety, Life, Long Term Care, Commercial, and Personal).  Joe specializes in providing risk management advice and strategic direction for companies.  His favorite thing about insurance is helping people understand how it can be an effective tool to mitigate risk, which ultimately helps businesses succeed. He enjoys working at Livingston Insurance Agency because helping businesses and people become successful is part of his job! When Joe is not working, he is likely to be found playing with his son and twin daughters, spending time with his wife, or enjoying a quick workout. He is an avid student of history and loves nothing more than reading a great book on the beach!

Rachel Livingston Popkowski

Vice President

Rachel was born and raised in West Columbia, SC. She lived in Atlanta for seven years during which time she met her now husband and business partner, Joe Popkowski.  She moved back home in 2012 to join the family insurance business, Livingston Insurance Agency. Her grandparents, Bob and Raye Livingston, founded the agency back in 1958, and Rachel hopes to help keep the business around for another 50+ years. Rachel holds a Bachelor of Science in Mathematics from Furman University and a Masters in Business Administration from the University of Georgia. She began her insurance career at The Hartford back in 2007 after working a couple of years in Long Term Care. She was hired as an Accident Lines Associate Underwriter but rose quickly through the department to become an Underwriting Manager. Rachel is experienced in underwriting Group Travel Accident and Blanket/Participant Accident insurance and has working knowledge of other group products including Life, Disability, and Stand-Alone Accidental Death and Dismemberment.  Since joining the agency, Rachel has continued expanding her insurance repertoire with both Personal and Commercial Lines Property and Casualty products.  Today, she is proud to be able to assist any customer at the agency. In addition to her responsibilities at the agency, Rachel is extremely involved in her community through various organizations and her church.  She is currently Vice Chair of the Lexington County Sheriff’s Foundation, Chair-Elect of the Leadership Columbia Advisory Board, a board member of Pilgrim Community Preschool, and a member of the Community Outreach Committee at her church. She feels the best thing about working in the insurance industry and in an agency like Livingston is the incredible people she meets and the fact that it is her privilege to help find coverage to meet each individual’s needs. When Rachel is not at the office, she can be found spending time with her husband – Joe, son – Joe, and twin daughters – Barbara and Georgia.  She also enjoys working out, going to the beach, and exploring new places all around the world.

Rebekah Livingston Morris, CISR Elite

Personal Lines Account Manager

Rebekah, a Presbyterian College graduate and granddaughter of Bob and Raye Livingston, came to Livingston Insurance Agency in 2010 after working a few years in the accounting department at Gregory Electric Company.  Mrs. Livingston, a wonderful teacher and mentor, initially trained and guided Rebekah in her emerging insurance career. Rebekah continued to grow as an insurance professional by earning her CISR (Certified Insurance Service Representative) designation in 2015 and then the CISR Elite designation in 2018.  She enjoys staying abreast of industry trends and information through continuing education classes, podcasts, and industry articles.

Rebekah currently focuses primarily on Personal Lines and Life Insurance at Livingston Insurance Agency as our Personal Lines Account Manager.  Her favorite thing about insurance is helping people by making sure they are insured properly but also just catching up with them on what is new in their lives.  The best thing about working at Livingston Insurance Agency is that it is a family.  While some days are challenging, it is always rewarding to begin and end the day with your family!  When Rebekah is not in the office, she can be found keeping up with her two young boys – Court and Baker, spending time with her husband – Alex, or giving back to her community through the Junior League of Columbia and her church.




Deonna Reed

Administrative Support

Deonna moved to Columbia, SC from Hong Kong not long ago and joined Livingston Insurance Agency in Fall of 2020. Though she is fairly new to South Carolina, her family has been pouring into the Blythewood and Columbia communities for over 15 years. She hopes to continue in their footsteps as she makes SC home. She graduated with a Bachelor’s degree in Communications from Liberty University in Virginia and has since been able to work and volunteer in a variety of different places and in different capacities from community centers to a newspaper to children’s ministries to starting a first-ever “mom’s conference” in Hong Kong and more. Deonna has been working and volunteering with infants, children, teens, college students and moms for the last 15 years. Each job and volunteer opportunity has shaped her working style and helped her learn even more about communication and what works best for each business or environment. She counts it a privilege to be part of serving the community in Columbia through Livingston Insurance Agency and looks forward to conversations with customers each day and getting to know them. Currently, what keeps her the most busy are her four children: 11 years old, 9 years old, 6 years old, and 4 years old. They are some of the best and most resilient people she has ever met. They are continuing their education from Hong Kong and learning Chinese at a local charter school. As a family they continue to stay active in their church and with the community. What Deonna loves best are: Jesus, her kids & family, friends, rainbows, beach walks, babies, being silly, reading, writing, playing games, and a good cup of coffee.